Archive for March, 2011

Why The Black Eyed Peas Aren’t Getting Paid For Their Super Bowl Gig

No matter what you think of The Black Eyed Peas’ music, there’s no doubt they’re very good at making money. In 2010 the group grossed a whopping $81.6 million from touring alone, more than any other act besides Bon Jovi, U2, AC/DC and Lady Gaga. Based on a nightly gross of about $1 million, it’s safe to say the Peas take home $250,000 to $350,000 per concert.

So it may come as a surprise to learn what The Black Eyed Peas are earning for their halftime show at Super Bowl XLV: Nothing.

That’s right. Fergie,, and those other two guys whose names you can never remember (for the record, they’re called Taboo and will not be receiving a performance fee for their efforts in Dallas. So why the charity? Because the acts that play Super Bowl halftime shows traditionally don’t get paid. A better question: Why have dozens of other high-profile acts agreed to play the Super Bowl for free?

The simple answer is exposure. At first glance, that sounds preposterous. Turn on any pop radio station and you’ll be hard-pressed to go more than seven minutes without getting the echoey, bass-laden, auto-tuned strains of The Black Eyed Peas firmly implanted in your brain. A remarkable 1.3 million people paid to see the Peas in concert last year alone.

But think about the Super Bowl. In 2010 a record 106.5 million people watched the New Orleans Saints defeat the Indianapolis Colts, and this year’s audience is expected to top that — making it the most-watched show in American broadcast history. Even if 6.5 million people get up to go to the bathroom at halftime, there will still be 100 million pairs of eyes on The Black Eyed Peas.



Do You Have An “Empire State Of Mind?

Some people think Jay-Z is just another rapper. Others see him as just another celebrity/mega-star. The reality is, no matter what you think Jay-Z is, he first and foremost a business. And as much as Martha Stewart or Oprah, he has turned himself into a lifestyle.

You can wake up to the local radio station playing Jay-Z’s latest hit, spritz yourself with his 9IX cologne, slip on a pair of his Rocawear jeans, lace up your Reebok S. Carter sneakers, catch a Nets basketball game in the afternoon, and grab dinner at The Spotted Pig before heading to an evening performance of the Jay-Z-backed Broadway musical Fela! and a nightcap at his 40/40 Club. He’ll profit at every turn of your day.

But despite Jay-Z’s success, there are still many Americans whose impressions of him are foggy, outdated, or downright incorrect. Surprisingly to many, he honed his business philosophy not at a fancy B school, but on the streets of Brooklyn, New York and beyond as a drug dealer in the 1980s.

Empire State of Mind tells the story behind Jay-Z’s rise to the top as told by the people who lived it with him- from classmates at Brooklyn’s George Westinghouse High School; to the childhood friend who got him into the drug trade; to the DJ who convinced him to stop dealing and focus on music. This book explains just how Jay-Z propelled himself from the bleak streets of Brooklyn to the heights of the business world.

Zack O’Malley Greenburg draws on his one-on-one interviews with hip-hop luminaries such as DJ Clark Kent, Questlove of The Roots, Damon Dash, Fred “Fab 5 Freddy” Brathwaite, MC Serch; NBA stars Jamal Crawford and Sebastian Telfair; and recording industry executives including Craig Kallman, CEO of Atlantic Records.
He also includes new information on Jay-Z’s various business dealings, such as:

* The feature movie about Jay-Z and his first basketball team that was filmed by Fab 5 Freddy in 2003 but never released.
* The Jay-Z branded Jeep that was scrapped just before going into production.
* The real story behind his association with Armand de Brignac champagne.
* The financial ramifications of his marriage to Beyonce.

Jay-Z’s tale is compelling not just because of his celebrity, but because it embodies the rags-to-riches American dream and is a model for any entrepreneur looking to build a commercial empire.

To Purchase This Book…….Click The Link Below:

Jay-Z Business Commandments…….

In the late 1990s Shawn “Jay-Z” Carter grew fond of an Italian knitwear designer by the name of Iceberg. When he started singing the brand’s praises in verse, sales skyrocketed. Sensing an opportunity, he and erstwhile business partner Damon Dash approached Iceberg’s management about a possible endorsement deal. They were rebuffed. So in 1999 Jay-Z and Dash started their own clothing line, Rocawear. Eight years later their company fetched $204 million from Iconix Brand Group.

Neither the birth of Rocawear nor its nine-figure sale would have occurred if it weren’t for Jay-Z’s sharp entrepreneurial instincts—in particular, his reluctance toward giving away advertising to products other than his own. The latter is one of Jay-Z’s many business commandments that I’ve observed while writing a business-focused biography of the rapper over the past year, and one of the main reasons he has amassed a net worth of $450 million while serving as an inspiration to countless entrepreneurs and musicians. (Full Coverage: The Forbes Five — Hip-Hop’s Wealthiest Artists )

“Jay-Z’s business influence has been momentous, along with all his other great achievements in terms of music, style and mastery of his craft,” says Fred “Fab 5 Freddy” Braitwaite, the artist and hip-hop pioneer who served as longtime host of Yo! MTV Raps. “He really understands how the corporate structure works.”

Although the notion of giving away free advertising isn’t something most people have to worry about, there are plenty of lessons from Jay-Z’s business philosophy that can be applied to just about any career or entrepreneurial situation. Take for example one of his simplest but most definitive rules: Focus on the most realistic chance to make the most money at all times


Welcome To The World of Keyshia Dior

The Making Of Speechless – Alicia Keys And Eve


FOULED OUT…..Great Read……The Story of Bill McNeil….

A young man, who had but one fate, a life of crime. It was laid out on a red carpet. His father, legendary hustler, Billy Day and his uncle, legendary and alleged leader of the infamous JBM (Junior Black Mafia), Aaron Jones. But he went the opposite way. Defying gravity, he went from multiple little league championships for both football and basketball to AAU tournaments from Las Vegas to New Jersey to the legendary Sonny Hill leagues to a high school championship, to turning a program around in a little college called Livingstone in Salisbury, North Carolina. But then, one day he takes a few friends to score some marijuana and somebody dies. Travel into a world of love, honor, loyalty, friendship, pain, commitment, and honesty. This is the greatest story never told. Read with your heart and feel it with your soul! Ameer L. Barber and Bill “Basil” McNeil
Fouled Out
By: A. Barber / B. McNeil

ISBN10: 1-4535-6520-5 (eBook)
ISBN13: 978-1-4535-6520-9 (eBook)
ISBN10: 1-4535-6518-3 (Trade Paperback 6×9)
ISBN13: 978-1-4535-6518-6 (Trade Paperback 6×9)
ISBN10: 1-4535-6519-1 (Trade Hardback 6×9)
ISBN13: 978-1-4535-6519-3 (Trade Hardback 6×9)

Pages : 326
Book Format :Trade Book 6×9

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